An experienced salesperson is trying to explain to a less experienced salesperson the notion of a benefit statement.Which of the following would NOT be used to describe a benefit statement?
A)saves the customer money
B)will improve profits
C)how the product is made
D)will give the customer peace of mind
E)will increase the top line

Question

Quizplus · Accepted Answer

A benefit statement focuses on the benefits or advantages of a product or service to the customer, not on how the product is made. Choices A, B, D, and E all describe specific benefits to the customer.

An Experienced Salesperson Is Trying to Explain to a Less