In sales, aggressiveness and assertiveness describe the same behaviour.

Question

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Aggressiveness in sales can be seen as a negative trait, associated with pushiness and indifference to the customer's needs. On the other hand, assertiveness in sales is seen as a positive trait, related to confidence and the ability to communicate effectively. Assertive salespeople focus on presenting themselves as solution providers, while aggressive salespeople may come across as insensitive and self-centered.

In Sales, Aggressiveness and Assertiveness Describe the Same Behaviour