Kelley's (1973) model indicates that attributions are made to the context or situation when consistency is low.

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Kelley's model proposes that when consistency is low (i.e., when a behavior is not always occurring), people tend to consider the context or situation in making attributions for the behavior. This is in contrast to when consistency is high, where people are more likely to make dispositional attributions for the behavior.

Kelley's (1973) Model Indicates That Attributions Are Made to the Context