The failure to prevent generic use of trade names and trademarks can result in a loss of protection.

Question

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If a trade name or trademark becomes synonymous with a particular product or service category, it may be considered a generic term and lose its legal protection. This can happen if the company doesn't take action to prevent widespread use of the name as a common descriptor. As a result, other companies may be able to use the name or similar terms without facing legal consequences.

The Failure to Prevent Generic Use of Trade Names and Trademarks