In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products.

Question

Quizplus · Accepted Answer

Consumers often trust and value the opinions and experiences of other consumers more than the marketing efforts of a company. This trend has led companies to focus on building relationships with their customers and encouraging user-generated content on social media platforms.

In the Social Media Landscape, Consumers Are More Apt to Look