Most persuasive messages use a combination of emotional and logical appeals.
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Q69: The AIDA model can use either a
Q87: Because marketing and sales messages usually encounter
Q88: When writing a persuasive message, it is
Q89: Marketing messages usher potential buyers through the
Q89: Selling points focus on the product; benefits
Q90: Most persuasive messages use the indirect approach.
Q93: Close persuasive claims on a positive note
Q95: Providing a sample of the product is
Q96: When making a persuasive claim, the person
Q97: A sales message should always downplay the
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