Effective persuasive techniques are generally the same from culture to culture.
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Q75: When trying to persuade a skeptical or
Q80: For a company trying to sell a
Q81: If you are an employee writing to
Q83: The bulk of your persuasive business messages
Q86: Unlike other business messages,successful marketing and sales
Q86: To be convincing, it is important to
Q87: Because marketing and sales messages usually encounter
Q88: When writing a persuasive message, it is
Q89: Selling points focus on the product; benefits
Q90: Most persuasive messages use the indirect approach.
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