Which of the following is the most important part of marketing communications in business-to-business marketing?
A)Advertising
B)Sales promotion
C)Direct marketing
D)Electronic marketing
E)Personal selling

Question

Which of the following is the most important part of marketing communications in business-to-business marketing?​
A)Advertising​
B)Sales promotion​
C)​Direct marketing
D)​Electronic marketing
E)​Personal selling

Quizplus · Accepted Answer

Personal selling is the most important part of marketing communications in business-to-business marketing because it involves building relationships and trust with key decision makers and addressing specific needs and concerns. This allows for a more customized and effective sales approach, which is essential in B2B markets where purchases are typically larger and more complex. While advertising, sales promotion, direct marketing, and electronic marketing can all be important components of the overall marketing communications mix, they are less effective in building the same level of personal connection and understanding with potential customers as personal selling.

Which of the Following Is the Most Important Part of Marketing