Which of the following is a characteristic of the Consolidation phase of e-commerce?
A) predominance of pure online strategies
B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more important than creating new brands
D) shift to a technology-driven approach

Question

Quizplus · Accepted Answer

During the Consolidation phase of e-commerce, established companies focus on strengthening their brand and extending it to new products or services rather than creating new brands. This helps to solidify their position in the market and differentiate themselves from competitors. The emphasis shifts from revenue growth to profitability, and a mix of both online and offline strategies is utilized. There may still be a technological focus, but it is not the primary driver of decision-making.

Which of the Following Is a Characteristic of the Consolidation