Which of the following statements about B2B marketing is not true?
A) Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets.
B) Only 10% of B2B marketers use mobile marketing technologies.
C) Content marketing is one of the primary and most effective marketing tools in B2B marketing.
D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.
Correct Answer:
Verified
Q12: Automated order entry systems:
A) show goods from
Q13: Supply chain _ refers to differentiating a
Q14: B2B e-commerce websites tend to serve horizontal
Q15: Define and discuss the terms B2B commerce,
Q16: All of the following have led to
Q18: Which of the following is another name
Q19: All of the following are potential benefits
Q20: In 2019, B2B e-commerce worldwide was worth
Q21: An example of an indirect good in
Q22: The liquidity of a market is measured
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