In which of the following phases of the new products process does market testing take place?
A) The opportunity identification and selection phase
B) The concept generation phase
C) The launch phase
D) The concept or project evaluation phase

Question

Quizplus · Accepted Answer

Market testing takes place during the launch phase of the new products process, when the new product is introduced to the market and its performance is measured and evaluated. The opportunity identification and selection phase is focused on identifying potential opportunities and selecting the most promising ones. The concept generation phase involves generating and screening new product ideas. The concept or project evaluation phase involves evaluating the potential of the new product concept and determining whether to move forward with development.

In Which of the Following Phases of the New Products