Identify the correct statement regarding conjoint analysis.
A) It assumes that one cannot represent a product as a set or bundle of attributes.
B) It considers variety-seeking behavior among consumers.
C) It includes purchase occasion as an important factor in the procedure.
D) It cannot be carried out until discrete determinant attributes have been identified.

Question

Quizplus · Accepted Answer

Conjoint analysis requires the identification of discrete determinant attributes before it can be carried out. Option A is incorrect because conjoint analysis represents a product as a set of attributes. Option B is incorrect because variety-seeking behavior is not specifically considered in conjoint analysis. Option C is also incorrect because purchase occasion is not typically included as a factor in the procedure.

Identify the Correct Statement Regarding Conjoint Analysis