Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.
A) factor
B) block
C) decision tree
D) semantic feature

Question

Quizplus · Accepted Answer

Conjoint analysis and factor analysis are both used to identify underlying dimensions in data and assess tradeoffs. Block design is a way to structure experiments or surveys. Decision trees are used in decision-making processes. Semantic feature analysis is mainly used in linguistics to analyze the meaning of words.

Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs