Conjoint analysis puts all of the determinant attributes together in new sets and identifies which sets of attributes would be most liked or preferred by customers.
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Q7: Analogy is used heavily as part of
Q8: Determinant gap maps are speedy and cost-efficient.
Q9: Research into customer perceptions can be used
Q10: Conjoint analysis fails in generating high-potential concepts
Q11: Theoretically, the three basic types of attributes
Q13: The displacement template, presented by Goldenberg and
Q14: Checklists produce a multitude of potential new
Q15: In the context of gap maps, attributes
Q16: Dimensional analysis involves listing only the measurements
Q17: A full-profile conjoint analysis is one for
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