If use testing would result in the product being second (or even third) to market, most firms would:
A) rush through a user acceptability test.
B) accept the later entry in return for a guaranteed success.
C) opt for immediate marketing.
D) abandon the product as infeasible.

Question

Quizplus · Accepted Answer

Most firms would opt for immediate marketing to avoid being significantly late to the market, as being first or early in the market can be crucial for establishing market share and brand recognition, even if it means skipping or rushing through some stages of product testing.

If Use Testing Would Result in the Product Being Second