In launch management, firms may best select problems for control by using the:
A) hierarchy of effects model.
B) Boston matrix.
C) expected effects matrix.
D) perceptual mapping model.

Question

Quizplus · Accepted Answer

The expected effects matrix is a tool used to select problems for control in launch management. It helps firms to identify issues based on their impact on the launch and their likelihood of occurring. This allows them to prioritize their efforts and resources towards the most critical issues. The other options - hierarchy of effects model, Boston matrix, and perceptual mapping model - are not relevant to the task of selecting problems for control in launch management.

In Launch Management, Firms May Best Select Problems for Control