The information that is gathered by a firm to learn about its competitors is referred to as ________.
A) a feasibility appraisal
B) a workable appraisal
C) a practical assessment
D) a viable assessment
E) competitive intelligence

Question

Quizplus · Accepted Answer

Competitive intelligence refers to the information that a firm gathers about its competitors through various sources such as public records, trade shows, industry reports, and customer surveys. This information can help the firm to understand its competitive position and make strategic decisions accordingly. Options A, B, C, and D are not relevant to the concept of gathering information about competitors.

The Information That Is Gathered by a Firm to Learn