Which of the following techniques uses variables such as price and promotional expenditures, which are related to product demand, to predict demand?
A) associative models
B) exponential smoothing
C) weighted moving average
D) moving average
E) trend projection

Question

Quizplus · Accepted Answer

Associative models use variables such as price and promotional expenditures to predict demand based on their relationship to product demand. Exponential smoothing, weighted moving average, moving average, and trend projection do not necessarily incorporate these types of external variables in their forecasting techniques.

Which of the Following Techniques Uses Variables Such as Price