Quality function deployment refers to both (1) determining what will satisfy the customer and (2) translating those customer desires into a target design.

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Quality function deployment (QFD) is a process that starts with identifying customer needs and desires, then using that information to design a product or service that will meet those needs. QFD involves a series of steps that translate customer requirements into specific technical requirements or engineering specifications. Thus, QFD helps to ensure that a product or service will meet or exceed customer expectations.

Quality Function Deployment Refers to Both (1) Determining What Will