If a product initially fails to live up to the customer's expectations, which dimension of quality might salvage the sale and the company's reputation?
A) psychological impressions
B) fitness for use
C) support
D) value

Question

Quizplus · Accepted Answer

The dimension of support can salvage the sale and reputation. Providing good customer service and addressing the issues and concerns of the customer can help turn around a negative experience into a positive one for the customer. This can lead to customer loyalty and positive word-of-mouth advertising for the company.

If a Product Initially Fails to Live Up to the Customer's