It is more common for firms to forward integrate in turbulent product markets than in mature ones.

Question

Quizplus · Accepted Answer

In turbulent product markets, firms may find it difficult to rely on external suppliers or distributors, leading them to forward integrate in order to have more control and flexibility in their operations. In contrast, in mature product markets, there may already be well-established and efficient supply chains, making forward integration less necessary.

It Is More Common for Firms to Forward Integrate in Turbulent