A firm that allows each market to adapt to the local conditions and pursue the strategy they choose best in that local market is using a:
A) global strategy.
B) transnational strategy.
C) hybrid strategy.
D) multi-domestic strategy.

Question

Quizplus · Accepted Answer

A firm that allows each market to adapt to the local conditions and pursue its strategy is using a multi-domestic strategy. This strategy recognizes that each market has unique characteristics that require tailored policies, products, and marketing approaches. The firm decentralizes decision-making to local managers and gives them the authority to customize products, pricing, promotional activities, and distribution channels to suit their market's preferences and needs. This strategy is suitable when significant differences exist among markets and consumption patterns, local competitors are strong, and customers are sensitive to cultural differences.

A Firm That Allows Each Market to Adapt to the Local