The availability heuristic operates on the notion that if you can think of something, it must be important and will become part of your decision.

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The availability heuristic is a cognitive bias that assumes that the more easily people can bring something to mind, the more important it must be. This can lead to overestimating the frequency or likelihood of events based on how easily they come to mind, rather than on objective data.

The Availability Heuristic Operates on the Notion That If You