When do companies often turn to brand image as a source of differentiation advantage?
A)When their products have achieved top-of-mind awareness in their customers
B)When there is difficulty differentiating products based upon features, reliability, or convenience
C)When their products or services have the largest network of loyal customers in the industry
D)When they produce services that are more reliable than the services of their competitors

Question

Quizplus · Accepted Answer

Companies often turn to brand image as a source of differentiation advantage when there is difficulty differentiating products based upon features, reliability, or convenience. When products have achieved top-of-mind awareness or when they produce services that are more reliable than the services of their competitors, these elements can also contribute to a strong brand image, but they are not the primary drivers for companies turning to brand image. The presence of a large network of loyal customers may also be a result of a strong brand image, but it is not the reason why companies turn to brand image as a source of differentiation advantage.

When Do Companies Often Turn to Brand Image as a Source