The four-point guide should be used to construct an ad.The guide is called
A)PAPA.
B)DAIP.
C)IDA-P.
D)AIDA.
E)none of the above.

Question

Quizplus · Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action, which are the four essential elements of an effective advertisement. This guide helps ensure that the ad catches the attention of the target audience, generates interest, creates a desire for the product/service, and guides the viewer towards taking action (making a purchase, visiting a website, etc.).

The Four-Point Guide Should Be Used to Construct an Ad