Explain why persuasive communication skills are so central to success in organizations.
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Q58: A key characteristic of stickiness is
A)swiftness.
B)abruptness.
C)unexpectedness.
D)cohesiveness.
E)interconnectedness.
Q60: Stories are almost always
A)intangible.
B)vivid.
C)iconic.
D)abstract.
E)concrete.
Q61: Describe the facilitators and inhibitors of effective
Q64: What is pathos? Give a few examples
Q65: According to Aristotle,what are the three fundamental
Q68: List any three underlying principles of "stickiness"
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