Firms that are not technology oriented must develop new capabilities to survive. For example, when Amazon.com changed the face of e-retailing in the 1990s, traditional brick-and-mortar bookstores had to adapt quickly. To regain competitiveness, they had to ________, which wasn't always easy for them to do.
A)dramatically overhaul their information technology capabilities
B)eliminate all books from their product mix
C)build more stores
D)hire more sales staff
E)pay higher salaries to their employees

Question

Quizplus · Accepted Answer

To compete with Amazon, traditional brick-and-mortar bookstores had to invest in and improve their information technology capabilities to provide better online shopping experiences for their customers. The other options would not address the root issue of competing with a technology-oriented firm.

Firms That Are Not Technology Oriented Must Develop New Capabilities