An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques, resulting in high-quality goods and services is
A)total quality management.
B)customer relationship management.
C)value-added manufacturing.
D)mass customization methodology.
E)computer-integrated manufacturing.

Question

Quizplus · Accepted Answer

Total quality management (TQM) is an integrative approach to management that focuses on continuous improvement in all aspects of an organization's operations to meet or exceed customer expectations. TQM uses a variety of tools and techniques, including statistical process control, process mapping, and employee involvement to improve quality and achieve customer satisfaction. TQM is concerned with every aspect of an organization's operations, including product design, production processes, and customer service.

An Integrative Approach to Management That Supports the Attainment of Customer