In the service-system design matrix, a face-to-face total customization service encounter is expected to have which of the following?
A) Low sales opportunity
B) Low production efficiency
C) High production efficiency
D) Low degree of customer/server contact
E) None of these choices are correct.

Question

Quizplus · Accepted Answer

A face-to-face total customization service encounter involves tailoring the service to the specific needs and preferences of the customer, resulting in low production efficiency due to the time and resources needed for customization. However, it may have high sales opportunity and a high degree of customer/server contact.

In the Service-System Design Matrix, a Face-To-Face Total Customization Service