The strategic objective of the differentiation strategy is to attract customers who stay loyal to the firm's products and lose interest in those of its competitors.

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The differentiation strategy aims to create a unique product or service that sets the firm apart from its competitors and attracts loyal customers who are willing to pay a premium price for the added value. By offering something that cannot be easily replicated by competitors, the firm can retain its customer base and reduce the threat of new entrants.

The Strategic Objective of the Differentiation Strategy Is to Attract