A major challenge for services marketers when developing a positioning map is identifying which attributes are important and meaningful to the market of interest.

Question

Quizplus · Accepted Answer

Services marketers need to understand the key attributes that drive customer purchase decisions in order to create a positioning map that accurately reflects their market of interest. Identifying these important and meaningful attributes is a critical step in developing an effective positioning strategy.

A Major Challenge for Services Marketers When Developing a Positioning