'Determinant attributes' are those that are important to purchasers.
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Q40: Why might an organisation use a positioning
Q41: In marketing terms, a _ strategy means
Q42: Points of parity and points of difference
Q43: The value attributed to the various services
Q44: A target market is a segment that
Q46: Positioning strategy is concerned with _, _
Q47: A market is all actual purchasers of
Q48: Attributes that make a firm's brand either
Q49: One of the principal uses of positioning
Q50: A useful criterion for evaluating sustainability is
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