Marketing strategy is built on:
A)segmentation
B)positioning
C)targeting
D)all of the above
E)a & b only

Question

Quizplus · Accepted Answer

Marketing strategy is built on all three elements - segmentation, targeting, and positioning. Segmentation involves identifying groups of consumers with similar needs or characteristics. Targeting involves selecting specific segments to focus marketing efforts on. Positioning involves creating a unique image or perception of the product or brand in the minds of consumers, relative to the competition. Together, these elements form the foundation for effective marketing strategy.

Marketing Strategy Is Built On