Consumer evaluation processes in terms of service differ from those used when evaluating consumer goods.

Question

Quizplus · Accepted Answer

When evaluating services, consumers tend to rely more on intangible factors such as the quality of the service interaction, the ambiance of the service environment, and the perceived expertise and trustworthiness of the service providers. In contrast, when evaluating goods, consumers tend to rely more on tangible factors such as the features, functions, and durability of the product itself.

Consumer Evaluation Processes in Terms of Service Differ from Those