Which of these is NOT a rule of thumb when using product positioning as a strategy-implementation tool?
A) "The best opportunity might be an unserved segment."
B) "Look for the hole or vacant niche."
C) "Try to serve more than one segment with the same strategy."
D) "Don't position yourself in the middle of the map."
E) All of these are valid rules of thumb.

Question

Quizplus · Accepted Answer

Trying to serve more than one segment with the same strategy goes against the principle of product positioning, which is to differentiate and tailor the product or service to a specific target market. A single strategy might not be effective in satisfying the needs of different segments.

Which of These Is NOT a Rule of Thumb When