Which of the following attributes is characteristic of a target market?
A) Broad, generalizable needs
B) Derived through a consensus process
C) Based on demographic data
D) Number of members is unpredictable

Question

Quizplus · Accepted Answer

Identification of a target market is dependent on demographic data. Target markets are defined by very specific, limited needs of a specified number of people in a clearly defined group. The needs are determined through data collection through a variety of means that is then analyzed rather than agreed upon through consensus.

Which of the Following Attributes Is Characteristic of a Target