The main question with the sampling behavior approach is its
A) observability.
B) reliability.
C) specificity.
D) validity.

Question

Quizplus · Accepted Answer

The main concern with the sampling behavior approach is its validity. Validity refers to the accuracy and truthfulness of the approach in measuring what it aims to measure. For example, if the sampling behavior approach is used to understand consumer behavior, it is important to ensure that the sample selected is representative and accurate, and that the approach captures the true behavior of the consumers. Therefore, validity is crucial for any research approach, and it is particularly important for the sampling behavior approach.

The Main Question with the Sampling Behavior Approach Is Its