Why was the Dunkin' Run app considered successful?
A) Dunkin' Donut was one of the first to use the mobile space for marketing.
B) Dunkin' Donuts audience has a high rate of smartphone adoption.
C) It was creative.
D) It served a consumer need and wasn't just about marketing.
E) It included a social gaming element.

Question

Quizplus · Accepted Answer

The Dunkin' Run app was considered successful because it served a consumer need and allowed users to easily place and pick up orders for themselves and their friends. It was not just about marketing, but provided a convenient and useful service to customers.

Why Was the Dunkin' Run App Considered Successful