Persuasive advertising:
A) is informative.
B) is wasteful.
C) can create market power for firms through brand differentiation.
D) has been shown to do little to increase sales.

Question

Quizplus · Accepted Answer

Persuasive advertising can create market power for firms through brand differentiation, which can lead to increased sales and brand loyalty. This is because persuasive advertising attempts to convince consumers that one product or brand is superior to others, making it more desirable and valuable in the eyes of consumers.

Persuasive Advertising