Which of the following statements is true of the marketing era?
A) In this era, skilled artisan workshops were replaced by huge factories.
B) In this era, major businesses focused on refining the production process and creating greater efficiencies.
C) In this era, large scale entrepreneurs dominated the market and raised the standard of living across the country.
D) In this era, the balance of power shifted away from producers and towards consumers.

Question

Quizplus · Accepted Answer

The marketing era marked a shift in power away from producers and towards consumers. This was driven by advancements in technology and increased competition, which gave consumers more options and increased their influence over businesses. The emphasis was on creating products that met consumers' needs and wants and using marketing and advertising to convince them to buy. Skilled artisan workshops were already being replaced by factories in the production era, and while large scale entrepreneurs did play a role in the marketing era, they did not dominate the market in the way that the statement suggests.

Which of the Following Statements Is True of the Marketing