Creating products tailored for individuals on a mass basis is referred to as:
A) niche marketing.
B) mass customization.
C) personalized marketing.
D) mass distribution.

Question

Quizplus · Accepted Answer

Mass customization refers to the strategy of creating products that are tailored to individual customers' specifications on a mass scale. This allows companies to offer personalized products without sacrificing efficiency and scale. Niche marketing refers to targeting a small, specific subset of the market. Personalized marketing generally refers to the use of customer data to create targeted marketing campaigns. Mass distribution refers to the strategy of distributing products widely and efficiently, often through multiple channels.

Creating Products Tailored for Individuals on a Mass Basis Is