Which of the following marketing mix elements takes into consideration factors such as competition, regulation, and public opinion?
A) Promotion strategy
B) Distribution strategy
C) Product strategy
D) Pricing strategy

Question

Quizplus · Accepted Answer

Pricing strategy takes into account factors such as competition, regulation, and public opinion when determining the price of a product. The other elements of the marketing mix (promotion strategy, distribution strategy, and product strategy) may also be influenced by these factors, but pricing strategy is specifically focused on them.

Which of the Following Marketing Mix Elements Takes into Consideration