Which of the following statements best describes a difference between primary data and secondary data?
A) Primary data tends to be more expensive than secondary data.
B) Secondary data is more customized to meet marketer needs than primary data.
C) Primary data tends to be more readily available to competitors than secondary data.
D) Secondary data is less frequently outdated than primary data.

Question

Quizplus · Accepted Answer

Primary data is collected directly for a specific purpose, making it more costly, while secondary data is pre-existing and generally less expensive.

Which of the Following Statements Best Describes a Difference Between