Demographic segmentation divides the market:
A) based on measurable characteristics about people.
B) according to where consumers live.
C) based on the behavior of people toward certain products.
D) according to people's attitudes and lifestyles.

Question

Quizplus · Accepted Answer

Demographic segmentation categorizes the market based on measurable characteristics about people such as age, gender, income, education level, marital status, and occupation.

Demographic Segmentation Divides the Market