Which of the following types of marketing is most suitable for sponsoring a sports tournament?
A) Place marketing
B) Event marketing
C) Idea marketing
D) People marketing

Question

Quizplus · Accepted Answer

Sponsoring a sports tournament falls under the category of event marketing, which involves promoting a specific event or activity. Sports tournaments are typically one-time events with a specific target audience, and event marketing allows companies to reach this audience and create a positive association with the event. Place marketing focuses on promoting a specific location or destination, idea marketing is about promoting a concept or belief, and people marketing is centered around promoting individuals, none of which are directly applicable to sponsoring a sports tournament.

Which of the Following Types of Marketing Is Most Suitable