The active stimulation of wordofmouth via unconventional, and often relatively lowcost, tactics is referred to as _____.
A) brand extension
B) buzz marketing
C) advergaming
D) adapted global marketing

Question

The active stimulation of word­of­mouth via unconventional, and often relatively low­cost, tactics is referred to as _____.
A) brand extension
B) buzz marketing
C) advergaming
D) adapted global marketing

Quizplus · Accepted Answer

The active stimulation of word-of-mouth via unconventional, and often relatively low-cost, tactics is referred to as buzz marketing.

The Active Stimulation of Word­of­mouth Via Unconventional, and Often Relatively

The Active Stimulation of Wordofmouth Via Unconventional, and Often Relatively