Joe has recently started a unique music store that not only sells musical instruments and music CDs from all over the world, but also features regular performances by renowned artistes. The store also has a karaoke section where customers can try their hand at singing. Which of the following promotional tools does Joe have direct control over?
A) A consumer's review of the store on her personal blog
B) Joe's customers uploading recordings of live performances on video sharing sites
C) An ad campaign managed by an advertising agency hired by the store
D) Wordofmouth publicity through customers who visit the stores

Question

Joe has recently started a unique music store that not only sells musical instruments and music CDs from all over the world, but also features regular performances by renowned artistes. The store also has a karaoke section where customers can try their hand at singing. Which of the following promotional tools does Joe have direct control over?
A) A consumer's review of the store on her personal blog
B) Joe's customers uploading recordings of live performances on video sharing sites
C) An ad campaign managed by an advertising agency hired by the store
D) Word­of­mouth publicity through customers who visit the stores

Quizplus · Accepted Answer

Joe has direct control over the ad campaign managed by the advertising agency hired by the store. He does not have direct control over a consumer's review of the store on her personal blog, customers uploading recordings of live performances on video sharing sites, or word-of-mouth publicity through customers who visit the stores.

Joe Has Recently Started a Unique Music Store That Not