Which of the following product development processes involve weeding out ideas that don't fit with a company's objectives and ideas that are too expensive to develop?
A) Testing
B) Idea generation
C) Analysis
D) Idea screening

Question

Quizplus · Accepted Answer

Idea screening is the process of evaluating ideas to identify the ones that are aligned with the company's objectives and are feasible within the available resources. Therefore, it involves weeding out ideas that don't fit with a company's objectives and ideas that are too expensive to develop. Testing involves trying out the selected idea in a limited context to see how successful it is. Idea generation involves coming up with new ideas, and analysis involves evaluating the potential of the selected idea from various angles.

Which of the Following Product Development Processes Involve Weeding Out