By pairing their products with pleasant images and music on television, advertisers often try to vicariously create positive
A) CAIs.
B) CERs.
C) desensitizations.
D) stimulus discriminations.

Question

Quizplus · Accepted Answer

Advertisers are trying to create a conditioned emotional response (CER) by pairing their products with pleasant images and music on television. This means that they are hoping that the positive emotions associated with the images and music will become associated with their product, leading people to feel positively about it without having to actively think about it.

By Pairing Their Products with Pleasant Images and Music on Television