YapSnap.com is a social media website which allows its members to chat and send pictures to each other via private messages. YapSnap can be considered to be a _____ because it changes the way one communicates with other people.
A) dynamically discontinuous innovation
B) continuous innovation
C) dynamically continuous innovation
D) discontinuous innovation
E) hedonic innovation

Question

Quizplus · Accepted Answer

YapSnap is considered a dynamically continuous innovation because it improves upon existing communication methods (private messaging) by adding the ability to send pictures, but the change is not so drastic that it creates an entirely new way of communicating.

YapSnapCom Is a Social Media Website Which Allows Its Members